What do you identify as “meat”? The US Cattlemen’s Association wants an official definition for meat and beef, and they sent a petition to the US Department of Agriculture to do just that.
Why is there a fight, and how is NoBull Burger leading the anti-fake meat movement? In short, NoBull Burger isn’t making plant-based meat alternatives a competition between fake and real meat. Read on to learn more.
Why is “fake meat” a problem?
The policy and outreach director of the US Cattlemen’s Association, Lia Biondo, defines the problem with fake meat as misleading labels.
“Fake meat” refers to plant-based meats that are trying to look, taste and cook like real meat. This includes brands like Impossible Burgers and Beyond Meat. These meat imitators are created in labs with unnatural ingredients like lab-made heme (which exists naturally in animal meat) to create a similar experience to real meat in appearance and cooking.
The real problem with fake meat is that it is made with chemically-processed ingredients that diminish the health benefits of eating plant-based meats in the first place.
Here are 5 reasons why NoBull Burger, a plant-based meat alternative, is leading the anti-fake meat movement by being different in a good way:
1. NoBull Burger doesn’t try to imitate real meat
NoBull Burger is not trying to be meat – it’s not trying to taste, look or cook like real meat. Instead, the purpose behind NoBull Burger is to be a versatile, plant-based burger patty. Instead of chemicals used to imitate meat, the ingredients are 100% whole foods. Just read NoBull Burger’s mission statement:
“It is our hope and mission to help people
eat as close to the earth as possible
without compromising on quality ingredients or amazing flavor.”
When people decide to eat less meat and more plants, meat isn’t the competition– plant-based food is its own thing. However, real plant-based alternatives that are easy to purchase and cook aren’t always easy to find. That’s where NoBull Burgers come in.
2. NoBull Burgers taste amazing
NoBull Burgers have five flavors that you can use on their own or in non-burger recipes to add necessary protein and veggie content easily. They are: Original, Savory Mushroom, Sundried Tomato, Spicy Italian and Madras Curry.
We aren’t meat, and we’re proud of that! Why fit in when you can stand out?
3. NoBull Burgers are better for the environment than fake and real meat
While eating fake meat is better for the environment than real meat, there are still problems with food production like using overly processed ingredients take away from the environmental benefits. Only whole-food, additive-free meat alternatives are truly the best for the environment and human health.
Meat production is hurting the environment in major ways. Land and water waste, food insecurity and pollution, cattle ranching, feeding and more can be less of a threat if more people eat flexitarian, plant-based diets.
4. NoBull Burgers are meant to support plant-based eating
What is plant-based eating if not eating plant foods straight from the earth? The more processing plants undergo, the less nutrients they have – then, the nutrients must be added in later in the form of things like vitamins – which are also processed and not as beneficial as real, whole foods.
- Natural flavors: contain no nutritional value at best and synthetic chemicals at worst. The term is misleading, as there aren’t exact requirements for what it means
- Methylcellulose, a chemically-produced thickener and gelatin alternative that functions as a laxative in larger doses
- Fruit juices from concentrate, which are highly processed and contain additives like corn syrup
- Added vitamins and minerals, which can aid in nutritional deficiencies but can also cause nutrient overdoses
NoBull Burgers are made only with 100% whole food and minimally processed ingredients – as close to the earth as possible. Here are all the ingredients in the original NoBull Burger:
Organic Green Lentils, Organic Brown Rice, Organic Carrots, Onions, Organic Spinach, Non-GMO Wheat-Free Tamari, Organic Quinoa, Chickpea Flour, Chick Pea Protein, Water, Organic Chia Seed
5. NoBull Burgers have more health benefits than fake and real meat
Vegans and vegetarians aren’t the only people who purchase and consume meat substitutes like plant-based burgers. Flexitarians make up a whopping 70% of the plant-based meat market, and over half of US consumers are making a lasting change of eating less meat.
You can still eat some meat, and replace at least one day per week with plant-based eating to see a change for your health. The thing is, cutting out meat isn’t the answer so much as eating more whole foods including veggies, fruits, whole grains, legumes, nuts and seeds. Here are just some of the areas of health that improve significantly by eating more plant-based whole foods:
“Fake meat” made in a lab to imitate the real thing does not have the ingredients necessary to add the benefits for your health that NoBull Burgers do.
What is the future of fake meat?
Fake meat isn’t going anywhere, but fortunately, alternatives for healthy, plant-based alternatives like NoBull Burger exist! The flexitarian lifestyle certainly is here to stay – and for good reason, because it is better for health and the environment.